TASK 11: Planning the Evaluation (Draft)

1.      In what ways does your media product use, develop or challenge forms and conventions of real media products?

My magazine uses many of the typical conventions that are also used in a real magazine. From looking at the case studies I had done previously, I learned that magazines typically had a large masthead on the front cover to help people to identify the brand of the magazine and make it more recognisable to readers by catching their eye. So I applied this to my own magazine to fit the conventions of a real magazine- making my magazine eye-catching. Other than the masthead, the other conventions I learned from my case studies were that in each magazine, there would be a main cover line. Usually the cover lines would all be written in the same size so that the main cover line would stand out in comparison as it was written in bigger font. The main cover lines would also be controversial lines, talking about subjects people would really want to know about. Again, I added this to my magazine to gain more attraction to my magazine. The other conventions I saw that I included were the bar code, sticking to one colour scheme, the date, issue, price and including some of the artists that the magazine would be about on the front cover.

For the contents, I also found out from my case study that again, the main thing that would stand out again was the masthead. I included the masthead ‘Contents’, this helps people to know what the page is about. In the contents I also included the headers 'Features' and 'Regulars' I had made them a bigger size compared to the rest of the writing on this page to make the contents easier to look for depending on what the audience wants. I have also used Page Numbers and Sub-Headings on the same line to give the reader a brief on what content to expect on this page. Underneath this I have included a short description explaining more information about that page however being very brief and not giving much away.  In my contents page I also included two large images of the main contents of my magazine. They are both exclusive which gives the reader an incentive to read the magazine - as they would not be able to find these interviews anywhere else. The pictures included were relevant to what the magazine was about for example 50 Cent and Soulja Boy were on the contents cover of the XXL magazine – they were talked about on the DPS. I had also used these conventions for the contents; I I included a picture of who I was talking about in my DPS, making the page relevant.

From the DPS case studies I done, I saw that in both the magazines I had analysed – they were written from a Q/A Journalism. I used Q/A Journalism I liked this style as it gave the sense of realism and my readers would be able to know the real thoughts of the interviewee which attracts readers that want to know more about them. I also used the name of the artist and made it very large to add importance and power as his name alone covers a lot of the magazine. I also used a professionally taken image - this picture was taken in the studio and I have covered the whole left page with this picture. Again this shows power and I have used the angle to make it look like he is staring at the reader to make them feel his power. I have also used a pull quote that was taken from the Q/A Journalism - this underlines a key point in the magazine and shows the determination of the rapper which could be motivating to other people. The logo of the magazine included on the top right of the article - this is to show it is an exclusive interview and other magazines would not be able to use this article. 

Overall, my magazine has followed these magazine conventions as I had included many of the conventions of a real magazine by looking at real magazines and applying them to my own magazine.

2.      How does your media product represent particular social groups?

The genre of my magazine was rap – so my magazine was targeted at people who are interested in rap. I had tried my best to make sure that my magazine was suitable for this genre. To do this, I started with the cover star. I told my cover star to dress in a way that would make him appeal to people that were to look at this magazine. The outfit he is wearing suits the genre as it is a typical outfit a rapper would wear. He is wearing a gilet over a knitwear jumper, these contrast and suit each other very well to show that this magazine does not only include rap contents but also about fashion. He has also unzipped his gilet and left it out to make it seem as if he does not care. He also has a serious pose which appeals to the audience as rappers usually seem serious and from my case studies – this was the case.

My cover star is also a young adult which is the average age group for people that listen to rap – this would make people of this age group feel like this magazine is the one for them as we have the same views and interests.

I have also used language that would be suitable to the audience, especially using a word that has been blocked out with asterisks but is still understandable to the audience as they would be used to this type of language – again this would appeal to them because it makes an interesting cover line.
The contents and features included in the magazine are also aimed at this social group as they include many of the modern day ‘big’ rappers, people would be attracted to this as they would be able to read articles on their favourite rappers.

Looking at my case studies I could tell that the stereotypes of rap were that it is often represented by the use of black males. I have challenged this stereotype as I have used an Asian male instead. I've tried to include content about rappers from many different backgrounds throughout my magazine to appeal to all audiences. Another stereotype I found is that the cover models in rap usually have serious faces and act 'hard'. I have kept this in my magazine as I think that's what people would see at first glance and would immediately be able to identify that the genre of the magazine is rap.

 

3.      What kind of media institution might distribute your media product and why?

The media institution I would pick to distribute my magazine is IPC Media. The reason for this is because they do not currently have many music magazines. Also, I would choose IPC Media as they are a very well-known publisher and are the UK’s leading publisher which would help to get my magazine recognised.

They also a variety of ways to distribute their contents to the consumer e.g. print, online, mobile, tablets and events. This increases the markets the magazine would appeal to; also making it more convenient for some people and would help to maximise revenue for the magazine and spread the name of the magazine around.

4.      Who would be the audience for your media product?

This image shows the statistics of XXL magazine. As my magazine is rap and is quite similar to that of the XXL magazine, I believe that my target audience will be very similar to XXL. From looking at this press pack, we can tell that the median age of XXL is in their mid 20s. However I believe that as my magazine is looks more modern and uses younger people as the cover model, this would bring my own magazines median age lower than XXL's.
Also, from looking at this press pack you can see that one gender predominantly reads this magazine, there is a 78%-22% ratio of males to females reading this magazine, this is because the genre rap mainly appeals to men so I can expect a very similar ratio of males to females.
This press pack also tells me that only 44.7% of the readers of this magazine were college educated. This suggests that most of the people reading this magazine are badly educated so they are used to the type of language used in this magazine. I can also expect a high number of non-college educated students as well as they would understand the type of language I'm using e.g. when words are blocked out with asterisks.
Finally, this magazine shows that the median HHI of the reader is $47,007. This suggests that the readers are lower to middle class. This shows that this is the social class that listens to rap. I can also expect my readers to be lower to middle class too.

 5.      How did you attract/address your audience?

I used a variety of techniques to attract my audience. I think the main way of attracting the audience is to have a unique magazine and making it presentable to the audience. In my opinion the front cover has to be the best page, as this is what the audience see's first and would judge at first sight. To make my front cover appeal to people looking at it I used a variety of conventions to make it stand out. By just looking at my front cover, people can clearly tell what the name of the magazine is as I have made it bold, large and stand out by using a very dark colour. I also used a very unique style to give the magazine its own feel to it and included the word 'rap' in my title so readers could clearly tell what the magazine was going to be based on.
Another way that I attracted my audience was by using an appropriate cover model. The picture is large and covers most of the space on the page, this helps to catch the readers eye at first glance and interest them. Also, the way the cover model dresses fits the stereotype of a typical 'rapper' look which would help to make people be more attracted to the magazine as it helps to empathise the 'rap' feel.

6.      What have you learnt about technologies from the process of constructing this product?

I have learned how to use many different types of technology whilst constructing my product. Each program was used for specific tasks which helped me a lot to accomplish my final magazine to the standard I had wanted it to be. The main three programs that I used to construct my magazine were Adobe Photoshop, Adobe InDesign and Adobe Illustrator..

Adobe Photoshop:
I used Adobe Photoshop to create the Front Cover of my magazine and to finalise my Contents Page. This allowed me to be creative with my front cover. I found it useful to add pictures, of which I had taken in the studio to great effect. I was able to rub out some bits of my model to give him a 'smoother' effect and was able to size the picture to make it big and recognisable whilst also filling the front cover. I also used PhotoShop to add text using the text box. This allowed me to create mastheads and resize them, I also found a font I liked on PhotoShop which I used consistently throughout my magazine. I was also able to layer using this program so that I could layer my text in before my background picture so they could be seen. I also found it useful for removing backgrounds using the 'Magic Wand Tool' which I found very useful when trying to give my magazines the effects I wanted.

Adobe InDesign:
I used Adobe InDesign to create the Double Page Spread. InDesign was the perfect program to create this Double Page Spread. It allowed me to place 2 A4 papers together to give the Double Page effect. I used InDesign to add a picture, again; of which I had taken in the studio. InDesign allowed me to resize the photo perfectly to cover on side of the A4 which gave the Double Page Spread an authentic look. In InDesign I was also able to create columns for my question/answer type DPS which allowed me to lay out my DPS to make it look professional. InDesign also gave me a variety of different fonts to use and like photoshop, allowed me to layer which I had found useful for adding text in front of the A4 picture.

Adobe Illustrator:
I used Adobe Illustrator to begin making my Contents Page. I found Illustrator useful for adding pictures and creating a good layout for my magazine. I was able to create a good feel to my Contents Page using Illustrator by using my colour scheme to great effect. I used text boxes and coloured it black with white writing to make the text see through. I also used it to place my text on my Contents as I found it very useful for that.
However I felt it was difficult to include pictures on Adobe Illustrator as I could not remove the backgrounds of my pictures on Illustrator. I had to save my contents page as JPEG and convert to using Photoshop to finalise my Contents Page because of this.

Other types of technology I have learned how to use while construction my product are:
- Photo Studio: I used the Photo Studio in Leyton Sixth Form College. I had to fill out my call sheet and make an appointment to arrange a time. Here I learned with my cover models how to take different kind of shots, close up, medium close up, full body shots to create different effects. We also learned how to manipulate lighting for different effects and learned how to use a DSLR camera.
- SurveyMonkey (www.surveymonkey.co.uk): I used Survey Monkey to gather audience feedback on my work. I was able to ask questions and they would respond written, or in option form. I found it very useful as I could view all the feedback on one page and look at the statistics of my audience.
- Blogger (www.blogger.com): I used blogger as my blog. I found it very easy to use and it was a very good way of presenting my work. I was able to do many things on blogger. I could edit my posts whenever I wanted to, edit the date and time and work to my own leisure at home; it was very convenient. It also helped me to keep track of my work - it also allowed other people to check my work and give me feedback.
- Prezi (www.prezi.com): I used prezi to present my proposal. I found that using Prezi was a very good way to summarise my work and make it more interactive for the watchers - also making my presentation more fun to watch. It also gave me a variety of layouts and styles to use which I found good.


7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Throughout this task, not only have I learned how to use many programs, I developed a lot of skills along the way. From looking back at my college magazine you can see there is a clear difference in skill and knowledge on how to create the 'perfect' magazine. I realised a lot of effort goes into how to make the magazine stand out, conventions such as masthead, cover lines, cover stars all have to be thoroughly thought out. However from the case studies I had done and with some guidance I was able to produce my magazine just how I wanted it to be using Adobe Photoshop, Adobe InDesign and Adobe Illustrator. I feel like this task has been very successful in teaching me how to create a magazine and is a skill I would be able to use in the future. Looking through my blog you can definitely see the progression and the clear difference in skill from start - to finish.

TASK 11: Planning the Evaluation

Task 11

·         Draft / plan evaluation answers

·         Evaluation – Chance to explain what you did and why, also what you learnt

 1. Media product = your magazine

Real media products = published magazines (case studies)

Forms + conventions = the things that are typical & expected
Font + sizes + housestyle + colours

Contents
·         Subscription
·         Contents
·         Editors note
·         Branding
·         Regulars
·         Features
·         Images

Cover

·         Masthead
·         Coverlines
·         Barcode + date + issue + price
·         Cover star + main cover line
·         Skyline

DPS

·         Cover star or star – big image
·         Q + A / Interview
·         Logo (branding)
·         Subheading

So – to answer – does your magazine follow/use these conventions or does it rebel (challenge) the conventions?

2. How does your magazine show (represent) the target audience (social groups)
Cover star – Costume and props

Is it a teenager? - Respresents age of target audience
e.g. colours to appeal to…
e.g. language used
e.g. actual contents + listings of features

Demographics - Ways of splitting the audience
Class + income
Internet
Age
Gender
Ethnicity

 

3. Media institution = publishers (people who make the magazine)
Distribute = getting it out to readers - e.g. Shops, mobile versions, websites etc

Explain your choice (of publisher) – So far e.g. they don’t have a magazine like it…
Say why

4. Who is your audience?
Look at target audience from pitch

Can create a “typical reader” profile – Gender, age, ethnicity, taste in music, occupation (e.g. Student), class + money

5. How did you address / attract your audience? Attract = Draw people in

Visuals – colour image + model

Language + writing

Coverlines + text

Address = how you speak to audience

e.g. Strong for teens – inference/ not formal language

 

6. What have you learnt about technologies from the process of constructing this product?

What you have learnt and which bits used for e.g. Photoshop for cover + illustrator for masthead:
·         Indesign
·         Illustrator / Photoshop
·         Blogger
·         DSLR Camera + studio
·         Prezi
·         Internet research
·         TimeToast
·         Server Monkey
·         Video Cameras

 

7. What do you feel you have learnt in the progression from it to the full product?

College magazine = (cover + contents)

What have you learnt
About magazine conventions + publishing

Technologies?

TASK 10: Audience Research - Music Magazine

I gathered my audience feedback for my magazine using blogger; they were asked to comment on specific strengths and weaknesses and how I have improved from my draft and plans to my final magazine.

Audience Response:

Overall, I got a very positive response from my audience. From looking at my magazine, the audience could clearly tell what my genre was, "it is suitable with the genre as the cover star relates to Rap" commented of my audience. This shows that I have met my objective of making sure my magazine was based on the genre of rap and fit all the conventions needed to be a rap magazine.

Front Cover:
For my front cover I wanted to create a really simple but eye catching cover as I felt like this would be what would make the audience attracted to my magazine at first glance. Looking at the comments, my audience had commented how well laid out my magazine front cover is. "Your front page is very clear and easy to understand", "The front cover is laid out perfectly and clean". I was really happy with these comments as it shows I had done what I intended to do with my front cover.
Also in the front cover I started using a clear colour scheme which was white, black and shades of grey. I felt like these colours mixed very well together to create a professional looking magazine. "I really like the colour theme of the magazine , the use of simple colours makes the magazine look professional" said one of my audience. I got many comments about how good the colour scheme was and was very happy with it. I used the colour scheme throughout my whole magazine to create the same feel.

Contents Page:
For my contents page I wanted to create a unique page that would help distinguish my magazine from others. Here I had continued to use my colour scheme - my audience could clearly tell that I carried this on as they say "loving the colour scheme which you kept throughout the magazine" and I really like the colour theme of the magazine , the use of simple colours makes the magazine look professional. I was also told that my "contents page is very effective" this shows that I have achieved the goals of what a contents page is meant to do - inform people of the different pages effectively and easily. Overall, most of my audience liked my contents page so I was happy with that.

Double Page Spread:
For my double page spread I wanted to create again, a simple page that was well laid out so my readers could read the article easily. From the comments on my double page spread I got positive feedback such as "I like the layout of the dps, the photos used were nice too" and "the image looks professional". This shows that I have used a suitable photo of my DPS model and used it to good effect like I intended to as it covers a whole page. I was also told "the dps looks very professional" and "the DPS is very informative since there's a lot of text" which shows I have done a good job of laying it out and providing a good interview. However I also got constructive feedback from my audience on what I could improve on; "the dps looks a little plain", "to improve you can change the layout of your dps because it looks a bit plain" and "the double page spread it is a bit plain but yet at a satisfactory level." Mainly the criticism I got was on my DPS about how plain it was. To improve on this next time I will add more colours and fill in the spaces more effectively on the page.


Task 9: Desktop Publishing & Music Magazine COMPLETE

Front Cover:

 

Contents Page:

 

 

Double Page Spread:

 

 



TASK 9: Double Page Spread of my Music Magazine Progression

I will be doing my Double Page Spread on InDesign. Here I will update the progression I have made with my Double Page Spread.

Basic Layout of my DPS - Text still needs to be included:

TASK 9: Contents page of my Music Magazine Progression

I will be posting my progression of the making of my Music Magazine Contents Page here. This post will be updated whenever I feel that progress has been made. I had to start the Contents Page on InDesign however I had to later on switch to Photoshop to do my last bit of editing as I could not remove the background on InDesign and the pictures I had were restricted on InDesign. All the text used on this contents page however was done in InDesign.

 

 

Started the magazine contents page on an InDesign document:

Final touches including colour done on Photoshop:

 

TASK 9: Front Cover of my Music Magazine Progression

My Front Cover will be done using Adobe Photoshop CS5.1. I will be posting my progression of the making of my Music Magazine Front cover here. I will be editing this post whenever I feel that progress has been made. This is not the final Front Cover.

 

 

Basic Layout:

Added Coverlines and Artist names:

TASK 8: Photography

Here are the pictures I have taken in the Studio using my models and a DSLR camera.

TASK 8: Call Sheet

Date: 28/11/2013

Time: 9:00am – 10:10am

Assignment: Media AS Cousework

Location: LSC Media Studio
Client: Thomas Nguyen
Media: RAW capture for 300dpi & web resolution

Compensation: Trade

Primary Shoot Contact: Thomas Nguyen

Photographer: Roy Mugas

Hair Stylist: Abubakar Abdulkadir

Wardrobe Stylist: Thomas Nguyen

Model 1: Thomas Nguyen

Model 2: Roy Mugas

Model 3: Mohamed Ahmed

Model 4: Abubakar Abdulkadir

Special Instructions: The genre of the magazine will be rap so the theme that my models should be dressed in is one that would appeal to rap.

Timeline:

-          9:00 to 9:10: Getting ready for the shoot

-          9:10 to 9:20: Setting up equipment needed in studio

-          9:20 to 10:00: Taking the pictures

-          10:00 to 10:10: Packing away equipment
 

Concept: The concept of my magazine is for a nice rap theme with the colour scheme consisting of black and white; this will require my models to abide to these rules and to wear clothes that are appropriate for this photo shoot and fit in with my colour scheme.

Learning illustrator

I tested out on using a variety of fonts and styles to create a masthead for my magazine on Adobe Illustrator. Here are the different fonts and styles I came up with.

What I have learnt:
- To create text, I must press the letter 'T' allocated on the toolbar to the left.

- I can create many different masthead designs using various fonts - this gives me even more options to how I can design a unique masthead.

- I can make the fonts look even more bold using the stroke tool allocated on the toolbar to the right.

- I can give my text a 'border' look by selecting gradient tool - again allocated on the toolbar to the right and selecting 2 different colours / shades or tints of the same colour to give it a good effect.

- How to enlarge certain letters using the transform tool.

TASK 7: Audience Research Task

TASK 6: Magazine Proposal Presentation

TASK 5: Distribution of Magazines

Magazine Distribution Methods:

Sale or Return: This is commonly used in magazine and newspaper distributors with newsstands. This is a good distribution method for shops such as WH Smith as there is no risk to them in doing this. If any copies are not sold, they are returned to the distributor of the magazine with no cost to WH Smith itself.

Subscription - Postal or Electronic: This is a good way of distributing magazines. The customers usually buy a contract to buy a certain amount of issues of a magazine or for a certain amount of time for a discounted price. This is an advantage for customers as they will get their magazine regularly and also an advantage for the distributor as it gives them a core readership for the magazine. It also makes use of technology as it can also be sent electronically so that readers can read it online on their computers, phones and many more.

Freemiums: Freemiums are free issues or magazines or newspapers that are given out typically at stations or other busy public locations. Although they are free, these magazines and newspapers get their money from the advertising that is inside the newspaper. A good example of a freemium in the UK would be the Metro.

Ezines: Ezines are electronic versions of a magazine with similar features to an actual magazine for example the pages can be turned, they have adverts and page numbers. RWD is a good example of an Ezine. Ezines are usually free and they will have features such as video clips and hyperlinks that redirect the reader to another source as their source of income.

Electronic Brand Extension: Music magazines now increase their online presense using social networks for example Twitter, Facebook and Instagram. This helps them to spread their message further and inform people that have followed their social networks.

TASK 5: Newsstand Task & Market Research

 

MARKET RESEARCH:

From the pictures I have taken at WH Smith, I have a clear idea of how WH Smith lay out their magazines on the newsstand. I saw that they lay out the magazines in different categories such as Entertainment, Lifestyle, Fashion etc. From looking at these different magazines, I can tell that they have laid out their magazine very similarly to mine.

They all have mastheads that are written in large font that are the biggest writing of any other word from the front page which help to make them stand out and make it so their brands are easily identifiable amongst the other magazines. All of the mastheads are made to stand out from the background colour of the front cover to help buyers to immediately tell what brand the magazine is hence again, making it more identifiable. Most of the magazine have their mastheads written on the top left of the page, from this WH Smith have used this to make sure they can fit more magazines on their stands by organising it so all of the mastheads from every magazine are seen. Also from the mastheads I can see that the magazines have different fonts, there is a comparison from women magazines from men magazines. From the women's magazines I can see that they have used fonts that look like they have been hand written which would appeal more to women whilst for men they have used more formal writing letters to present a sense of professionalism and make it so men would find it more suitable. I also noticed the colour scheme for magazines that are more suited to women use more feminine colour schemes and bright colours such as pink and red to attract women whilst the more male magazines such as top gear use a colour scheme of blue and black to attract males. This shows that they have clearly thought about their target audience and designed it so that it would suit the target audience.

From the magazines I have, I have noticed that the cover lines are interesting cover lines that would engage most readers. Most of them relate to the cover star of the page for example on one of the covers there's a person with a body most women would want - the cover line of this magazine says "BOOST YOUR FAT BURN" this supports the fact that it engages the reader because if it was the women on the cover that was the reason they were attracted to this magazine, it basically says they could get a body like her by boosting their fat burn. Other cover lines also concern very popular celebrities and their lives in which attract many people, they have controversial cover lines such as Kim Kardashian saying to Kanye West "DON'T TRY TO CONTROL MY LIFE" and Katie Price & Peter Andre who were once a couple have a cover line that says "THE FEUD EXPLODES". I have also noticed that most of the big cover lines are written in capital letters to stand out and catch the eye of the reader.

The images on the front cover of the magazines all look like they have been professionally taken. They all vary from close up shots, medium close up shots to full body shots. I have noticed that most of the womens magazines have pictures that take out most of the page and layer above the masthead, however never cover more than half of the masthead to still help the masthead to be recognisable. In the cars and transport section there are covers of cars, planes etc that relate to the magazines name.

TASK 4: Evaluation for my College Magazine

What went well:

From the results of the questionnaire I have received, I can tell that my audience thought that my magazine was good. One comment about my magazine states “the front cover is well presented” this shows that I have met the criteria of a magazine front cover as I had all the conventions that should be in a magazine e.g. a large masthead which stands out the most on the magazine, the date and cost, the issue number of the magazine, cover lines, a cover artist, a good colour scheme and other magazine conventions such as the barcode. This is supported by the comment “I think it has an appropriate main cover star and the magazine has a suitable colour scheme.” Overall the feedback I got on peoples’ opinions on my magazine were positive. I also got positive feedback on my layout of my magazine which I had based on the plan I had done previously to meet a standard magazines conventions, one comment says “it is will structured and the masthead is a reasonable size” this shows I have a good understanding of how a magazine should be structured. Again, I had only positive reviews on my layout of the magazine which shows I have a clear understanding about how a magazine cover and contents page should be laid out.

 

What I need to improve on:

From the feedback I had received, I also got constructive feedback about the areas in my magazine that needed improvement. One area that my audience suggested I could improve on was the colour scheme of my magazine front cover. I got mixed feedback such as “good use of colours” and “I think the colour scheme is appropriate” however one of the users says the front cover is too bright which is linked to how my photo was taken. To improve on this next time I will use a duller background and have the photo more professionally taken. I was also told to use ‘brighter colour font’ to stand out from the background from another user and the colours I had used did not compliment my background as well as I would have liked it to. I also asked specifically for my users to tell me what I could improve on. One improvement area I could have also improved on according to my audience was my fonts and to use different fonts to make my magazine more appealing. Furthermore I was told I could use better pictures which links to the fact I should take my photos more professionally. Personally I thought that I should improve my photoshop skills not only to make a better magazine, but to improve the quality of my photos. Overall I could take positives and negatives to help me improve the next time I make a magazine.

 I feel that I have learned a lot during my time during media. I now know how to take more professional photos using lighting, shading effects, the different shots I could take and the clothes I could use to represent a certain genre and I know all the conventions needed to make a successful magazine such as the where the masthead needs to be, the type of cover lines I could include to make it seem interesting and how to lay out a contents page. I also feel that I have managed my time in Media well as I came late 4 weeks into the course however I have now caught up and doing well.

3 key points for development when producing the main task:

·         I will make sure to change my colour scheme to make it suit the background I had on the magazine which also should be a one coloured plain background to make it easier to find suitable colours to help it stand out.

·         I will also make sure to use different fonts and font styles to make my magazine more attractive and catch the eye of the audience.

·         I will improve my photoshop skills to produce a better magazine overall.

TASK 4: Feedback for my College Magazine collected

Recently I asked a couple of people from my audience to answer some questions on my questionnaire which could be found at http://www.surveymonkey.com/s/QG9JXN7 . I have now collected the results.

 

TASK 4: Gathering Audience Feedback for my College Magazine

To answer my questionnaire go to this link: http://www.surveymonkey.com/s/QG9JXN7

TASK 3: Analysis for my College Magazine

TASK 3: College Magazine Contents Page

TASK 3: College Magazine Cover

TASK 3: Magazine Front Cover Plan

This is my plan to how I want my college magazine laid out.

 

TASK 2: Case Study - Press/Media Packs

By looking at this press pack, I can tell that there is over 3 quarter more male readers in comparison to female readers. This shows that the target audience of this magazine are males as the magazine is mainly about hip-hop which appeals to males more often than females. They also have a relatively young audience at 27 which may explain the contents I had found in the magazine which included swearing that was blocked out. Also, only 44.7% of the readers were college educated which could suggest they are used to this type of language.

By looking at the Vibe press pack I can tell that there is a more even distribution of readers from men to women. 55% of readers are male readers whereas 45% are female. This is due to the other contents that the magazine also has apart from music; they have entertainment, fashion and pop-culture. They have a higher median age than the median age of the XXL magazine which could mean that the audience of this magazine are more mature. Also most of them are employed, compared to XXL in which only less than half were college educated. 

TASK 2: Case Study Magazine Research 2 - Vibe Magazine

TASK 2: Case Study Research Magazine 1 - XXL Magazine

College Magazine Analysis

TASK 1: Production Schedule

Article on File Sharing